We were lucky enough to stumble across an amazing Melbourne Fashion duo, Cheryl and Rhianne who make up Devoi Clothing. Upon meeting them both you could tell straight away that they are genuine, beautiful people who are so passionate about what they do and really care about their customers.
You can find their amazing work on either their website or Instagram. A bonus for those who live in Melbourne is that you can find their designs at your nearest designaspace – our new favourite place to shop! We highly recommend you go there and check them out! If you’re after a unique Christmas gift we suggest you go, its an absolutely amazing space and you can see the Devoi brand for yourselves, let us know what you think!
We also asked the lovely ladies at Devoi to share a bit about themselves and their gorgeous business, happy reading and happy shopping!!
What roles do you both play in your design business?
Rhi being a fashion designer trained in the UK, designs and develops our garment silhouettes, while Cheryl dreams up our bold and colourful prints. However, for the most part we work together on all aspects of the label.
How did you come up with the name Devoi?
Coming up with our brand name was one of the hardest things to do! We knew it was important to get right and we went through literally hundreds of names. We then stumbled upon DEVOI which is a coined word comprising the merging of our last names and it seemed to fit. Now we love it!
What is your favourite part about being in the fashion industry?
Seeing our creations coming to life and that moment when a woman walks out of the dressing room in DEVOI looking stunning!
How do you select the materials that you use for your clothing?
We like to use natural fibres wherever possible and also eco-friendly printing so that is where our search starts. We are always thinking of the look and feel of the final garment when searching for a base fabric.
If you had a choice of all the fashion designers in the world, who would you most like to collaborate with?
This is such a difficult question to answer because there are so many designers that we admire! But if we had to choose, it would be amazing to one day collaborate with either Roland Mouret or Balenciaga.
Does your work reflect your personal fashion taste or are you targeting a certain type/demographic?We always love each and every garment we produce, and in that way, it does reflect our combined personal taste. But we also keep in mind our DEVOI customers, women who want to feel amazing and confident by virtue of the clothes she wears in whatever situation she is in
What are your future plans for Devoi?
We are currently working on our third collection which we are super excited about. It is going to be bigger, bolder and brighter and we can’t wait for you to see it!
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